diff --git a/includes/header.php b/includes/header.php
index c20f491..0a7e2b4 100644
--- a/includes/header.php
+++ b/includes/header.php
@@ -31,6 +31,8 @@ $customerUser = $isLoggedIn ? CustomerAuth::getUser() : null;
     <meta name="description" content="<?= htmlspecialchars($metaDescription ?? "Premium artisan coffee beans freshly roasted and delivered to your door. Shop single origin, blends, and specialty coffee from Tom's Java Jive.") ?>">
     <meta name="keywords" content="<?= htmlspecialchars($metaKeywords ?? "artisan coffee, coffee beans, single origin coffee, fresh roasted coffee, Weatherford Texas coffee, specialty coffee") ?>">
     <meta name="robots" content="<?= $metaRobots ?? 'index, follow' ?>">
+    <!-- Google Search Console verification -->
+    <meta name="google-site-verification" content="PASTE_GSC_CODE_HERE">
     <link rel="canonical" href="<?= $canonicalUrl ?? 'https://tomsjavajive.com' . strtok($_SERVER['REQUEST_URI'], '?') ?>">
     <meta property="og:type" content="<?= $ogType ?? 'website' ?>">
     <meta property="og:site_name" content="Tom's Java Jive">
diff --git a/merchant-feed.php b/merchant-feed.php
new file mode 100644
index 0000000..7bd07ff
--- /dev/null
+++ b/merchant-feed.php
@@ -0,0 +1,78 @@
+<?php
+/**
+ * Tom's Java Jive — Google Merchant Center Product Feed (RSS 2.0 / Atom)
+ * URL: https://tomsjavajive.com/merchant-feed.php
+ * Submit this URL in Merchant Center → Products → Feeds
+ */
+require_once __DIR__ . '/includes/functions.php';
+
+header('Content-Type: application/xml; charset=utf-8');
+header('X-Robots-Tag: noindex');
+
+$base = 'https://tomsjavajive.com';
+
+$products = db()->fetchAll(
+    "SELECT p.*, pt.name AS type_name
+     FROM products p
+     LEFT JOIN product_types pt ON p.product_type_id = pt.type_id
+     WHERE p.is_active = 1
+     ORDER BY p.name, p.category"
+);
+
+echo '<?xml version="1.0" encoding="UTF-8"?>' . "\n";
+echo '<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">' . "\n";
+echo '<channel>' . "\n";
+echo '  <title>Tom\'s Java Jive</title>' . "\n";
+echo '  <link>' . $base . '</link>' . "\n";
+echo '  <description>Premium artisan flavored coffee beans, freshly roasted in Weatherford, TX.</description>' . "\n";
+
+foreach ($products as $p) {
+    $images   = json_decode($p['images'] ?? '[]', true);
+    $imageUrl = !empty($images) ? $base . $images[0] : $base . '/assets/images/placeholder-product.svg';
+
+    $categoryLabel = $p['category'] === 'Bean' ? 'Whole Bean' : 'Ground';
+    $title         = htmlspecialchars($p['name'] . ' ' . $categoryLabel . ' Coffee');
+    $desc          = htmlspecialchars(
+        $p['name'] . ' flavored artisan coffee — ' . strtolower($categoryLabel) . '. ' .
+        'All natural flavoring. Freshly roasted in Weatherford, TX and shipped to your door. ' .
+        '12 oz bag.'
+    );
+    $link          = htmlspecialchars($base . '/product.php?id=' . $p['product_id']);
+    $imageLink     = htmlspecialchars($imageUrl);
+    $price         = number_format((float)($p['sale_price'] ?? $p['price']), 2, '.', '');
+    $salePrice     = $p['sale_price'] ? number_format((float)$p['sale_price'], 2, '.', '') : null;
+    $avail         = (int)$p['stock'] > 0 ? 'in stock' : 'out of stock';
+    $id            = htmlspecialchars($p['product_id']);
+    $updatedAt     = substr($p['updated_at'] ?? date('Y-m-d'), 0, 10);
+
+    // Google product category for flavored coffee
+    // https://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt
+    // 2273 = Food, Beverages & Tobacco > Beverages > Coffee
+    $gCategory = 'Food, Beverages &amp; Tobacco &gt; Beverages &gt; Coffee';
+
+    echo "  <item>\n";
+    echo "    <g:id>{$id}</g:id>\n";
+    echo "    <g:title>{$title}</g:title>\n";
+    echo "    <g:description>{$desc}</g:description>\n";
+    echo "    <g:link>{$link}</g:link>\n";
+    echo "    <g:image_link>{$imageLink}</g:image_link>\n";
+    echo "    <g:condition>new</g:condition>\n";
+    echo "    <g:availability>{$avail}</g:availability>\n";
+    echo "    <g:price>{$price} USD</g:price>\n";
+    if ($salePrice) {
+        echo "    <g:sale_price>{$salePrice} USD</g:sale_price>\n";
+    }
+    echo "    <g:brand>Tom's Java Jive</g:brand>\n";
+    echo "    <g:google_product_category>{$gCategory}</g:google_product_category>\n";
+    echo "    <g:product_type>Coffee &gt; Flavored Coffee &gt; {$categoryLabel}</g:product_type>\n";
+    echo "    <g:identifier_exists>false</g:identifier_exists>\n";
+    echo "    <g:shipping>\n";
+    echo "      <g:country>US</g:country>\n";
+    echo "      <g:service>Standard</g:service>\n";
+    echo "      <g:price>5.99 USD</g:price>\n";
+    echo "    </g:shipping>\n";
+    echo "  </item>\n";
+}
+
+echo '</channel>' . "\n";
+echo '</rss>';