diff --git a/merchant-feed.php b/merchant-feed.php
index dc95fba..296ba78 100644
--- a/merchant-feed.php
+++ b/merchant-feed.php
@@ -34,7 +34,8 @@ foreach ($products as $p) {
     $grindNote     = $p['category'] === 'Bean'
         ? 'Available as whole bean so you can grind fresh for maximum flavor.'
         : 'Pre-ground to a versatile medium grind, ready to brew right out of the bag.';
-    $title         = htmlspecialchars($p['name'] . ' ' . $categoryLabel . ' Coffee');
+    $nameSuffix    = stripos($p['name'], 'coffee') !== false ? '' : ' ' . $categoryLabel . ' Coffee';
+    $title         = htmlspecialchars($p['name'] . $nameSuffix);
     $rawDesc       = $p['description'] ?? '';
     if (!empty($rawDesc)) {
         $desc = htmlspecialchars(